In 1964 everybody knew that real, red blooded American boys did not play with dolls. So Hasbro launches a new concept - it's not a doll, it's an Action Figure! Now little boys can act out their aggressive fantasies indoors as well as out, as the try to kill and maim the enemy rather than each other. Mothers sighed with relief when they learned that though GI Joe was a male, he was not exactly anatomically correct. No need to worry about embarrassing questions from grandma or little sis. And fathers, many of them veterans of WWII, could explain to their sons what dog tags were and how to clean a rifle. Ah, the Spartans! Now they had something, Strart training warriors from the begining.
